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Discovering the Hottest Summer Travel Trends 2024

Cherry Blosson Season Japan


As the summer season approaches, wanderlust ignites, prompting travelers worldwide to seek out the trendiest destinations for their upcoming adventures. This year, the travel landscape is ripe with enticing opportunities, with certain countries emerging as the must-visit hotspots for summer 2024. Let's delve into the top summer travel trends and how to prepare for your journey with these sought-after locales.


1. Greece: An Enduring Classic with Modern Allure Greece continues to reign supreme as a timeless destination, blending ancient wonders with contemporary charm. From the iconic vistas of Santorini to the vibrant streets of Athens, Greece offers a myriad of experiences for travelers. Embrace the trend of island hopping to uncover hidden gems like Milos and Naxos, ensuring your summer adventure is as diverse as it is captivating. Immerse yourself in Greece's rich culture by exploring archaeological marvels and savoring local delicacies. Don't forget to pack your essentials for beach hopping and cultural immersion to make the most of your Greek getaway.

Oia, Santorini island, Greece, Europe

2. Japan: Where Tradition Meets Innovation (But Plan Ahead!) Japan has long been revered for its fascinating blend of ancient traditions and cutting-edge technology, making it a perennial favorite among travelers. However, for the summer of 2024, Japan is proving to be particularly sought after, with an influx of visitors eager to immerse themselves in its rich cultural tapestry. From the neon-lit streets of Tokyo to the serene temples of Kyoto and the natural wonders of Hokkaido, Japan offers a captivating array of experiences for every type of traveler.

However, with increased demand comes the need for careful planning and preparation. As Japan experiences a surge in summer tourism, it's essential to book accommodations, transportation, and activities well in advance to secure your spot and avoid disappointment. Consider exploring lesser-known destinations or traveling during off-peak times to avoid crowds and make the most of your experience.

To fully embrace Japan's wonders, be sure to indulge in its culinary delights, from fresh sushi and sashimi to hearty bowls of ramen and delicate wagashi sweets. Don't miss the opportunity to participate in traditional cultural activities such as tea ceremonies, kimono dressing, and flower arranging, which offer insights into Japan's rich heritage and customs.

When packing for your Japanese adventure, remember to include comfortable walking shoes, lightweight clothing suitable for the summer heat, and respectful attire for visiting temples and other sacred sites. A reliable travel guidebook or smartphone app can also be invaluable for navigating Japan's intricate public transportation system and discovering hidden gems off the beaten path.

By planning ahead and immersing yourself in Japan's captivating culture and natural beauty, you'll create memories that will last a lifetime. So, why not embark on this unforgettable journey and experience the magic of Japan for yourself? Happy travels!

Kyoto Japan

3. Croatia: Unveiling the Adriatic Gem Beyond Tourist Hotspots Croatia's stunning coastline and medieval towns have caught the eye of travelers seeking off-the-beaten-path experiences. While Dubrovnik and Split remain popular, delve deeper into Croatia's allure by exploring lesser-known destinations. Traverse charming towns like Rovinj and Trogir, where history meets tranquility. Nature enthusiasts can revel in the beauty of Plitvice Lakes National Park or Krka National Park, soaking in the splendor of cascading waterfalls and lush landscapes. Indulge in the flavors of Croatia with fresh seafood and local delicacies, ensuring your culinary journey is as memorable as your exploration of this Adriatic gem.

Split, Croatia

4. Costa Rica: Embracing Adventure and Eco-Tourism Costa Rica's pristine rainforests and eco-friendly ethos beckon adventurers and nature lovers alike. Dive into the heart of the jungle with thrilling activities like zip-lining and waterfall rappelling, immersing yourself in the wonders of Tortuguero National Park and Manuel Antonio National Park. Embrace the pura vida lifestyle with yoga sessions on the beach and farm-to-table dining experiences. Opt for eco-lodges and sustainable accommodations to minimize your environmental impact while supporting conservation efforts. Pack your essentials for outdoor exploration, including sturdy hiking shoes and lightweight clothing, ensuring you're ready for the adventure of a lifetime in Costa Rica.

Costa Rica's Amazon, volcano, sloth, coffee birds

5. Iceland: Capturing the Magic of Fire and Ice Iceland's otherworldly landscapes and geothermal wonders make it a dream destination for summer travelers. Experience the marvel of the midnight sun as you explore the Golden Circle route, venturing to iconic sites like Geysir and Gullfoss waterfall. Unwind in the mineral-rich waters of the Blue Lagoon or venture off the beaten path to discover hidden gems like the Westfjords and the Highlands. Prepare for Iceland's unpredictable weather by packing layers and waterproof gear, ensuring you're equipped for adventure in this land of fire and ice.

aurora borealis above hallgrimskirkja church in central of reykjavik city in Iceland

As you plan your summer getaway, let these summer travel trends inspire your wanderlust, offering a blend of adventure, culture, and natural beauty that promises an unforgettable experience. Whether you're drawn to ancient wonders in Greece, hidden gems in Croatia, eco-adventures in Costa Rica, or the magical landscapes of Iceland, the world is yours to explore. Happy travels!

Crystal ice cave-Iceland

When you work with Zorka’s Travel, you can trust that you’re leaving your itinerary in truly expert hands. Allow my team and I to open doors to amazing travel experiences unknown to most tourists, craft a seamless itinerary that unfolds without a hitch, and be there for you every step of the way. 


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Bianka Salvador

I named my travel agency after my amazing mother, Zorka, whose father was from Croatia. 


In Croatian, “zorka” means “dawn”—a word that perfectly captures the feeling travel evokes, theanticipation and excitement that bubbles up as you embark on a new journey. Here’s to the “dawning” of your next adventure!  

Explore the many exotic, unique, thrilling, and breathtaking activities that can be prepared just for you! We provide only world-class luxury vacation itineraries, as well as first-in-class information and booking.  No destination is off limits for our jetsetting expertise, so allow us to share a few of our top picks that are sure to give you some travel inspiration for your next vacation.

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